Established in 2005 in Zouk, Lebanon, Sanita Persona - member of INDEVCO Group - manufactures and distributes disposable personal and household care products, in the Middle East, Europe and Africa.
Same as our Mother Company, our corporate mission “What is good for the community is good for the company” guides our daily operations. What is good for the company, we will strive to do excellently and in a way that enriches the lives of our people…” (INDEVCO Founder Mr. Georges N. Frem)
We pursue the mission of excellence on a daily basis, honoring our commitment toward our customers to ensure quality by following 3 main fundamental competitive guidelines.
Are derived through surveying the local / international markets to find out a better understanding of consumer needs and behaviors by INDEVCO Marketing team
Moreover, market analysis is conducted by Sanita Marketing department which aims to initiate ideas for development and suggest proper packaging and market positioning.
INDEVCO R&D department works continuously on Product development coupled with Sanita Marketing initiatives in order to ensure a competitive advantage to consumers. We work on differentiating our products, aiming always to lead and to gain a strong USP.
We aim to gain customer recognition, loyalty, satisfaction and confidence by securing high quality products, through benchmarking Sanita Persona’s internal tests with International Laboratories.
Our Quality control department surveys the manufacturing process in order to offer the best quality standards to our consumers as we abide by the international norms and quality standards such as “ISO, EP, BP, USP “.